Today we are going to provide 7 tips that will be very useful for a website development company in the USA to remain in the trend of developing profession websites in 2020.
Planning this type of work is very important, and before choosing a design, which in many cases is usually the first thing that is done and, you should consider the following if you want to get a successful website and Easy maintenance from the beginning.
1. Must adapt to mobile devices
It is essential that your visitors can correctly view the contents of your web portal, use the device they use. We recommend that when you start asking for quotes, always request a Responsive Design, if you want to know the advantages of this type of design compared to other solutions, you can read more in the next post.
2. Adapt the design to the content and not the content to the design
As the design is the most visible part of a website, sometimes we forget the fundamentals, which is the content, so before you start looking for designs, decide all the content to be displayed and how it will be organized correctly in the sections. This is called defining the Information Architecture of the website and remember that it must be user-oriented and not the structure of your organization.
If you have few contents, you can see the websites of the sector and see more or less how they organize their contents and you can ask customers or suppliers what they think of your website (if you have one), but it is likely that, if you have enough information, it can be complicated to make an appropriate architecture so, in this case, an information architecture consultancy would be your best option.
And remember, the content must always be of quality and useful for the user.
3. Make sure your website is easy to use, you will get more satisfied visitors
The usability of the website development company is essential for providing a good impression on your customers.
I give you some examples:
- Have you entered from any public site on a page that automatically plays a sound that has made you turn down the volume or even close the page?
- Do you think wasted a lot of time browsing between disorganized or confusing menus?
- Have you filled in a lot of data in a form and accidentally given the delete button instead of the submit button?
Surely you also felt frustrated while visiting a web page.
The usability tries to avoid this and to make it easier for the user to visit and manage your website.
Ask your web designers or developers to make the web usable and ask if they take usability standards into account.
But how is this achieved? There are many guides with basic usability recommendations for websites, by searching a little on Google you can find them.
But, if you want some professional recommendations for your future website, some web consultants can help you without devoting too many resources. In addition, for a little more they can be with you advising the development team and do the tests before publication.
You still don’t believe how important usability is?
4. Plan how you will keep the contents of the web
It is not enough to publish the web and now, you will always have to make changes to the web, since an updated website is much more useful and is better valued by users.
Now with CMS, this task is much easier and using WordPress or Joomla you will not have problems to make changes to the web.
However, for other types of changes, you may need someone from your staff to know a bit of HTML and CSS.
Imagine, your website is already published and you are in charge of maintenance, publish news and change texts. But suddenly, there is a need to add more information to a new cover element. If this was not planned, you will need some knowledge to place the new element. With and that it is correctly following the styles of the page and that it remains professional.
It is necessary to define the personnel that will take care of the web and makes sure they have the necessary basic knowledge and resources to carry out their work correctly.
5. Choose a design not too ornate
If you already know the contents and usability guidelines that you want your site to meet, it’s time to think about the design.
Surely you want a professional and beautiful website, after all, it is your cover letter on the web for people who don’t know you, as well as for current customers or suppliers.
But you must think carefully about your sector and the purpose of the web, before deciding on the design.
An example, you might love those sliders with giant images, which you see on other websites. And that is so beautiful, but they may not adapt to your type of business. Also, remember that you have to put high-quality images in order to be professional. And those that you have of your product or company may not have sufficient quality for this type of design and therefore are not good.
Remember that the design must be adapted to the contents that you have defined in the information architecture unless you are a design studio or similar, users will value your information and how you explain what you can do for them, not so much your design, as long as it is clean and aesthetically pleasing.
When you order the design, it is Responsive, usable and adapts to the information architecture you need.
6. Worry about SEO positioning from the beginning
Since its publication, the website must meet a series of requirements. So that Google and the rest of the search engines can index it correctly. And that it is correctly optimized in the SEO part that we can control without external agents to our website.
Before publishing the web you should make an analysis of the keywords. This you can use and for which you will optimize each page or perform a consultancy to improve the results.
Remember, in addition, that if you are migrating an old portal you will have to take all the necessary measures. To avoid losing positioning with the migration of your website.
7. Plan how you are going to keep track of the website visit data
Another aspect to keep in mind for website development company is how you will track the visits to the page. You can use Google Analytics but remember that not only will it be worth analyzing the data of page views and visits. But you should determine what metrics you will have in mind to help you understand. What really happens on your website and how you can keep improving.
Taking into account all these aspects you get to launch your website with good footing. If you need help to control all these aspects. Remember that a web consultancy will save you a lot of worries in this process.
If you are changing your web portal, have you considered all this? Tell Coracc Technologies, a website development company what your main problems are when it comes to covering the works related to your website.