The world of e-commerce marketing is always changing. By 2020, the global online retail industry is expected to be worth nearly $ 5 trillion, almost double the 2017 figure.
This growth is primarily driven by a range of new marketing and sales innovations. Both B2C e-commerce and B2B are at the forefront of technological change towards faster, more comfortable, and more personalized customer experiences.
Buyers spend more money than ever before online. But they are also developing a broader and more nuanced set of expectations.
By staying ahead of trends in e-commerce marketing, industry keys, you will be sure to be one step forward of your competitors. You can continuously adapt your sales and e-commerce marketing strategies for optimal results, taking advantage of what works and eliminating what does not work.
Marketing Trends for e-commerce 2020
Trends for e-commerce Marketing 2020 – as with digital marketing trends 2020 – are marked, fundamentally, by the status achieved by smartphones as the main gateway to the Internet, as well as by technological advances and evolution in terms of content consumption. Thus, we see that e-commerce marketing trends are outlined for 2020 that take into account the visual factor, which drinks from significant advances such as artificial intelligence and rely on big data for personalization of the messages that favor the conversion.
How will Marketing for eCommerce evolve in 2020? What are the most relevant trends and statistics that will characterize electronic commerce in the next year? Analyzing Marketing Trends for eCommerce will help you identify what improvements you should make in your online store and how to design and implement those that will be created soon.
To increase online sales, it is essential to have a robust and perfectly efficient technological platform. But that’s not all: you should also apply a series of online marketing techniques that can motivate customers to complete the purchase process without problems.
What are the Trends for eCommerce Marketing in 2020?
Online sales, new technologies, and significant market strategies are changing the buying habits of online consumers. Stores change, buying approaches change, consumers turn, increasingly aware and attentive. What will be the address of the eCommerce in 2020? These are the eCommerce Marketing trends that will dominate online commerce in 2020.
Voice Search: new key for SEO
Search engine queries remain essentially unchanged. What changes in the way they are carried out! Voice searches are gaining popularity among users, and this also implies changes in SEO. Make sure your brand and product pages are accessible through voice search is a critical factor that users must reach.
Chatbots as indispensable allies of omnichannel
Buyers want immediate assistance whenever they are in trouble or have doubts. However, it is not always possible to have a customer service person capable of following all the needs of an eCommerce user in real-time. For this purpose, chatbots can be very useful.
According to eCommerce Marketing trends, Chatbots will help you give immediate and often very accurate answers for those users who ask standardized questions, such as “what sizes are there?” Or “how long does delivery take?”. Only in the case that an automatic response cannot be given, the system refers to a human operator, which will allow your company to provide excellent customer support without overloading staff.
Characteristics of electronic Ecommerce in 2020
The digital advances allow the incorporation of new techniques to adapt the websites to consumers and collect data that enable the personalization of the shopping experience. So, the main trends that will mark the activity of electronic commerce in 2019 will be:
Online stores must adapt to the screen format of different digital media: smartphones, tablets, computers, TV, etc. However, a correct and orderly display positively influences the purchase process.
It consists of energizing and personalizing the product purchase procedure. For this, the client’s preferences, geographical location, psychographic profile, and possible interactions with the brand must be taken into account. Moreover, the goal is to provide the user with a complete and personalized experience. Here also the geolocated advertising comes into play, in charge of refining the target and directing it to the web.
Very in line with the previous premise. Developing a coherent content strategy can bring intangible values to the brand, which are fundamental for its consolidation in the virtual environment. Recent studies reveal that 92% of users read comments about the shopping experiences of other consumers. This is because electronic commerce still arouses some suspicion in the client.
It is traded through social networks. Platforms like Facebook, Twitter, or Instagram, will continue to lead this ranking.
Shipping and product tracking
It is one of the fundamental pillars of the brand. Online stores must offer more and more options to submit their products. Some companies invest in developing their messaging services to personalize the customer experience further.
Online sales agent
Also called chatbots, they are responsible for answering questions and clarifying the buyer’s doubts through a chat window. Thus, this develops the interaction with the brand and speeds up the entire product acquisition process.
When a user visualizes and inquires about a product from the store, but fails to materialize the purchase, remarketing comes into play. It consists of placing the product on the web pages that the potential buyer visits so that he receives as many impacts as possible. So, when you’re ready to buy it, you’ll have to click.
It consists of data collection to optimize electronic commerce for the needs of users. Also, it can be used to improve the overall shopping experience, adapt prices, display products of interest to customers, etc.
So, physical purchases or e-commerce?
Looking ahead to 2020, online commerce is gaining more and more followers. However, the turnover in physical stores will continue to be much higher than that achieved in e-commerce. It seems that the most beneficial for companies is to have a virtual store that supports the physical store and vice versa. And still, there is a large number of people reluctant to make purchases online, either because of distrust, security, or the very nature of the product they buy.
Far away is the belief that online shopping will end physical stores, although the truth is that electronic commerce is gaining ground. It arrived at revolutionize trade and does not plan to leave, at least for now.