Initially, responsive website design technique has changed life for PC users who have shifted to tablets or mobiles. The responsive web design is a procedure which enable a website to adapt itself as per the size of the screen on which it is seen. Whether the website is viewed on PC, laptop, tablet, or mobile, it delivers the same user experience. The mobile-friendly website benefits both enterprises and consumers.
Nowadays, mobiles and tablets act as primary communication devices. Individuals use it for shopping for gifts & clothes, chatting, and other tasks. This clearly states that responsive design plays a vital role in the SEO world.
Google says that responsive website design has a positive impact on SEO.
What is a Responsive Website Design?
Responsive Web Design is loom that implies design & development need to respond to user environment and behavior based on platform, screen size, and orientation. The web design is a mix of layout and grids, images, and use of CSS.
Enhance SEO Ranking with Responsive Website Design
The responsive web design helps to improve local ranking if you target local keywords. Mobile devices are mainly used for searching local businesses such as dining places, shopping outlets, and others. The geo parameters impact the mobile search results. The responsive website design helps the website to stand out as optimized and perfect displayed on several search engines.
Benefits of Responsive Website Design
There are various advantages of responsive website design. The responsive design impacts positively on SEO, user experience, conversion rates, and different other business aspects that contribute to growth. Below are some of the benefits of responsive web design features:
Enhance User Experience
Responsive website design results in better user experience. The main factor representing the quality of user experience is time spent by the user on the website. If the user finds it hard to navigate, they won’t stay on your website. But if your website responds as per the change in screen size, the user will not face issues in accessing links, menus, buttons, or filling the form. Thus, the user experience will be better with time visitor spends on your website. Improved user experience, as well as site usability, can result in gaining new customers for your business.
Increase Local Ranking
Are you targeting local keywords? Then, a responsive web design can enhance local ranking. Most of the people search for directions to local businesses utilizing mobile devices. According to Yelp, most searched come from Mobile apps. The websites are required to meet SEO pointers as geo parameters influence mobile searches. Thus, this helps Google to identify an optimized site on different search engines. For example, if website pages are not displayed as per screen size on their devices, and they will prefer a website that did their job quickly.
Help in Link Building
Are you investing time and resources in building backlinks to the website? Then, you are required to invest efforts in using the link for a mobile site. But, if this is your stand-alone mobile version, then you need to start with link building and SEO initially. Moreover, pages from responsive websites are likely to get shared and fit browser. Thus, such links do not contain graphic linked with the leading site.
Increase Page Load Time
Google considers page load time for the ranking of the website. The faster the page load, the better the ranking. If you are an SEO, then, it is your task to increase load time to get your website ranked higher. The mobile responsive website can load faster. This leads to faster user experience and boosts up ranking. Google ranks website higher, which has a quick load time.
Decrease Bounce Rate
Anytime, a visitor visits your website and exit it instantly is known as bounce rate. It is directly related to time visitor remains on your website. Moreover, Google considers entry and exit time of visitor while ranking website. High bounce rate means the effect in the ranking.
Preserve Duplicate Content
Leveraging one website for all the devices such as mobile, desktops, and other avoid to create duplicate content. Having a responsive website design works for all devices with original content. Moreover, the use of duplicate content can affect the ranking of the website. There are other benefits of responsive design other than SEO, such as enhance user experience. Additionally, a responsive website is cost-effective and improve social sharing.
Is the cost of maintaining one website cheaper or expensive than maintaining multiple websites? Undoubtedly, the answer is cheaper. Well, you are only paying for one URL to be hosted, one domain, and one website to be updated. Well, these are just initial costs of the site, and these figures show the cost-effectiveness of responsive design.
Enhance Social Sharing
Every business owner of the website dream to get their content going viral across social media. But you cannot expect your visitors to share the content if they cannot watch it or read it on their devices such as tablets or smartphones. The individuals spend most of their time on social using their mobile. Thus, responsive design is highly imperative for social media success. So, enjoy the benefits of SEO with responsive design.
The Google algorithm has made it completely clear that it prefers responsive website design. Google has around 85% of the share for the search engines. So, whenever it comes to SEO, Google encourages responsive sites. Thus, websites must be responsive.
There are massive SEO benefits of leveraging responsive website design. Due to the rapid pace in the mobile devices, the primary responsibility of the website owners is to have a mobile responsive website structure. Moreover, this will have a positive influence on search engine visibility and positioning. Are you searching for the best website development company? Then, choose CORACC Technologies, which is one of the recognized website development company offering development solutions. We have a team of professional developers who has extensive experience in building mobile-friendly websites.