Have you ever heard the phrase ” the second page of Google, the best place to hide a corpse “? This phrase is perfect for highlighting the importance of search engine positioning. And, most Internet users do not go from the first page when they perform a search. Moreover, sometimes, they do not look beyond the first three results.
Having a website that does not work SEO positioning, and that does not appear in the first results for your business keywords would be that virtual ‘corpse’ that nobody would find or visit.
That your potential customers do a search on their smartphone, computer or other mobile device and find you in the first results, is not something that can be done by magic. You need the execution of an SEO strategy by SEO agency adapted to your interests (it will not be the same strategy for a corporate website, as for an eCommerce or blog, for example).
Digital Marketing Agency must manage the SEO tasks that you need to carry out to appear on the first page. Only then will you achieve your goals.
How does an SEO Agency Helping Business in Google Positioning?
Appearing in the first results of Google is the main objective. Although, while it is true that a good SEO company will help you achieve it, the results in SEO are not immediate. Everything will depend on the type of business you have and your competition.
If you have any doubt about what tasks a Digital Marketing agency can do for you, we offer you a series of SEO practices that will convince you:
1. Analyze your website in detail
How is your website? Is it correctly indexed? What traffic do you receive? Is the content of your website duplicated? Is usability good? This and many more questions are those that an SEO agency will ask when they receive your proposal.
The first SEO task that an agency will do for you will be to assess the current situation of your website and that of your competition through an initial Set-Up. In this way, a starting point and objectives that will define the positioning strategy for the coming months can be marked.
2. Is your website indexing?
Many times the development of a web page is outsourced and, by default, we receive it with the ‘no-index’ tag. This means that Google robots will not track it or, in other words, will not include it in their search results.
Although it seems silly, this is a widespread mistake, and many businesses start to generate content without seeing changes in their positioning.
One of the SEO practices that an agency will carry out will be to ensure that everything works correctly and that your website is being indexed. And is that indexing is one of the first steps to start working your positioning.
The SEO agency will also present the necessary steps to eliminate the indexing of these pages that do not improve your positioning and that are preventing Google robots from investing more time in pages that do need it.
3. Analyze your business keywords
To position your website in search engines, you have to understand what keywords are appropriate for our business.
Based on an analysis based on user behaviors and searches, a digital marketing agency will determine which are the short-tail keywords (for example, ‘recycling company’), and what are your long-tail (‘sanitary recycling company’, ‘mattress recycling company’…). In this way, it will be easier to generate content that positions.
Working your positioning should not only be global but also at the level of local SEO. In this sense, one of your long-tail will be your business keyword + the geographic space you occupy.
Working local keywords will allow you to attract qualified traffic from the geographical area in which you operate. It must be understood that Local SEO will not be as crucial for a recycling company as for an eCommerce.
4. Generate quality content
That your audience knows you go through the keywords obtained in the analysis and previous study through content on your website.
One of the SEO tasks of an agency will be to create and optimize the contents of your website (home, services pages, products of your online store, blog entries …). Also, it will provide you with a periodicity in the generation of content, which will be essential for Google to take into account your website and position faster.
An SEO agency will schedule the contents so that you keep track of everything that is being done. In addition, as they will begin to understand your users, other SEO practices will be to adapt the content to your target audience. In this way, they will find it more interesting.
5. Spread your content
Not only is it enough to work the web internally. The dissemination of our content both on our media (for example, social networks), and on external media, also improves positioning.
To propose a strategy for disseminating content on external media is relevant for SEO and, in addition, it helps speed up your results. Getting other media/websites/ blogs to talk about us and link will give us strength and authority. This strategy will make search engines perceive it in a positive way, considering our quality content and showing it to users in their searches.
6. Review the On-page and Off-page
If actions are taken to improve the positioning of your business, but its status and evolution is not checked, we will never know if they are working and if the objectives set are being achieved.
Another of the SEO tasks that an agency will do for you is to study and analyze how the proposed strategies are evolving. Through monitoring, through specific analysis tools (such as SEMrush, Ahrefs), new actions and improvements will be recommended based on the results that are being obtained.
7. Follow (and chase) your competition
Why does my competition work and I don’t? This question you will not have to ask yourself again when hiring a digital marketing agency since one of the SEO practices they will do for you is to study your direct and indirect competition but also position yourself by your keywords.
Observing what they are doing well, as well as what they are doing wrong, will allow drawing effective strategies for your business. In this way, you will not only reach your rivals, but you will be able to overcome them and not make their mistakes.
8. It allows you to relax and focus on what gives value to your business
An SEO agency will make you forget about the headaches that can cause you to try to climb positions on Google and not get it.
Having specialists who carry out SEO tasks and map the best web positioning strategy will allow you to focus your efforts on what you are an expert: in your business. Delegate and entrust your digital marketing to other experts, and you will see how search engines display your website for the most relevant searches. In the end, it’s what you want. It is time to optimize your time and obtain the highest profitability by outsourcing services that work.
In Coracc Technologies, we make our clients enjoy, scale search engine positions and always be informed of all the tasks we carry out to improve their positioning.
Through a monthly report based on the key indicators of your business, every month, you can see first-hand the status of your website, its evolution and the actions that are underway.