In this article, I want to tell you precisely how you can achieve better positioning in Google search engine and other search engines.
Since if your site is on the second page of the search results for a word that would generate business, it is as if you did not exist.
So if you are interested in achieving better positioning, these steps will be beneficial.
Step # 1: Improve the SEO of your page
This technique is known as SEO OnPage comes under digital marketing; it is the straightforward steps to achieve movements in the position of your pages.
Note: To make these adjustments, you must have access to the website and be able to make the adjustments, most CMS allows you to make these adjustments without causing any problems.
The actions that you must follow in this step will take you very little time, so already in the administrator of your page and after choosing the page to optimize.
The first thing you should do is keep in mind your target keyword.
Step # 2: Do a technical SEO review
I want to say that in most cases, this step is covered, but in my experience, it is not so.
Then let’s see what you should check so that your SEO campaigns are not affected, and it never hurts to give a revised to be sure.
First, your site must be safe.
The way to make it safe is to have an active SSL (HTTPS) and also force the redirection, we go in parts.
Why is it important to have SSL?
Since 2017 the Google Chrome browser warns when a site is not secure, this sends a negative message to your visitors so it can cause users to leave your website.
Step # 3: Add related keywords in your content
There is a term for associated words, and it is LSI, although it is considered an advanced technique. Let’s see how you can apply it.
Definition of LSI words
LSI is the abbreviation for Latent Semantic Index, and we could translate as Latent Semantic Indexing or more simply Keyword related to a topic.
The LSI words for the keyword: Weight loss diet
The words LSI would be: Food, Recipes, Lowering the belly, Healthy Eating, Nutrition, Scale.
Surely you ask yourself, and what do we do with those words?
The idea is that since you have the related words, splash them on your content, which tells Google that your content addresses the main topic.
Another relevant point of doing this is that to achieve better rankings; it is recommended to address a specific topic on a single page.
Step # 4: Align your content with the search intent
The search intention is gaining strength to provide more and more results that match exactly what the user wants.
It seems magic, and it is possible thanks to RankBrain, the algorithm responsible for providing this great experience and efficiency to users.
This allows Google to determine if your site provides the information to the user based on the search intention it had.
If your site provides information to the user, your website will gain positions.
If the opposite happens, your site will lose positions it has won.
No need to worry.
Just know a little more to be sure that the search engine shows our results according to the query made by the user:
For that, you must know the types.
4 types of search intent
The objective is to know more about a subject, for example, What are SMART objectives? How do I formulate my goals?
This type of intention seeks specific information about a brand: Media Source Phone, HubSpot, LinkedIn.
The purpose of this search is to complete a purchase, so it typically focuses on price, CDMX flights to Cancun, Sale of T-shirts, etc.
The objective of these people is to acquire a product in the following days or weeks, so they want to inform themselves before making the purchase.
Step # 5: Create content of excellent quality and value
Perhaps this step is the best known, but sometimes it is usually the most omitted.
The truth is that no parameter helps us determine if it is of quality, but if we add value, it becomes easier.
Content that provides value is generally useful, and most of the time, it is user-actionable.
By actionable, I mean that the user does not merely inform himself but can take action, either to improve something or to solve a small problem.
One of the advantages of your content being valuable is that other sites will want to link to your content.
Step # 6: Get links to your site
Better be clear, to get other websites to link your content must be incredibly amazing.
You can start this now with Step # 5
Not everything is to publish valuable content and start planning the next one; just when you posted it, you advanced, say 50%.
So to complete the task, you must show your content to owners of sites that are related.
You can get links through broken links.
This strategy is to find websites that your content can complement, the best way to find them is to use keywords that complement your content and analyze if it has broken links.
Step # 7: Decrease your bounce rate
This point is critical to preserve the position you have achieved, so let’s see.
The bounce rate is an indicator that Google calculates as follows: a user performs a search, shows your site, clicks on it, and quickly returns to the results.
It may be a few seconds, the point here is that nobody could consume content in seconds and more if we remember that the materials that occupy high positions have more than 1,600 common words.
It is for this reason that a high bounce rate tells the Google search engine that the user did not get what he was looking for or his experience was terrible, so the most likely thing is that you lose positions.
Step # 8: Build links internally to improve rank on Google search engine
The internal linking of your content is a factor where you have to get going.
The action you must take is to place a link within one of your content to another of your content.
The way to do it is by selecting a keyword that is related to the content you are going to link to, avoid adding links of this type: To learn more about this [topic], click here.
Step # 9: Monitor and track your results
No effort works if it is not monitored, and you follow up.
For the SEO issue, several free tools allow us to visualize the results we obtain.
You can see in detail the average of each page.
The main objective of reaching positions should always be to convert more leads or generate more sales in the case of e-commerce.
It is always good to make improvements, but …
It has a better impact if you make improvements based on metrics.
Without a doubt, it is a challenge for every business to get the right positions on Google search engine, and I hope that with this guide, you can scale new positions. If you want to improve your search on Google search engine, then hire Coracc Technologies which is a leading digital marketing services provider company. We provide the best results to businesses on different search engines and help them rank on top.
I would like to hear about your next action. It will be a pleasure to read you in the comments.