Keyword research is one of the essential steps of SEO that helps in increasing traffic.
Most of the startups and established business want to create an online presence. But, they lack financial resources. Due to this reason, they spend money on unnecessary things.
So being a startup, you might be thinking of getting a business website. This starts from wireframing, content strategy and marketing strategy for your business. Individuals spend most of the time in thinking about this and forget the essential tactics, i.e., “Keyword Research”. The keyword research helps you to take the website in the right direction. There are several keyword research tools which can sort the purpose. However, this allows you to measure and assists to get a deeper understanding of your audience and enhances content to an extent.
For this reason, having a proficient keyword research tool is vital if you want to rank higher on search engine result pages (SERP’s). Here I am writing 6 best free keyword research tool which startup, as well as established businesses, can use to target relevant keywords for their niche.
Before starting with the tool, let’s discuss what importance of keyword research tool for SEO is?
Why Keyword research tool for SEO important?
Before I get started with the best free tools which you can use for keyword research for your website. So, it is essential to know why this procedure matters.
If keyword research has been done in a perfect way, then it caters as a blueprint for digital marketing strategy.
This can shape your content and help to make more independent decisions about ad campaigns and enable you to get more customers and leads. So, choosing the right keyword for your website is not difficult. Meanwhile, it comprises of suggesting ideas, growing ideas into phrases and keywords, and then choosing the best choices for marketing.
So, let’s start with 6 best tools for keyword research to plan your website correctly.
Different Types of Keyword Research
Primary and Secondary Keyword Research
The primary keywords are pertinent keywords which every business wants to rank. They are a logical description of what business sell or kind of service they provide.
For example, if you provide BPO services in the USA, your primary keyword will be like BPO services the USA, or Business Process Outsourcing Services USA.
Moreover, the secondary keywords are the synonym of the primary keywords. So, for BPO services in USA secondary keyword can be 24/7 BPO services USA.
So, despite creating new content using these keywords, incorporate these keywords into the content already written and improve search engine ranking.
The long term keywords are the type of keywords made of three or more words. Moreover, they are valuable keywords for effective SEO tactics as they are particular and have clear intent for search.
Thus, long-tail keywords help you find the particular information and products on the search engine.
6 Best tools to use for Keyword research
Google Keyword Planner
This is the best tool to start keyword research. However, this tool is intended for advertisement. But, you can still use this tool to research organic keywords by redoing your results for one of your competitors. This tool helps to squeeze your search for a specific kind of keyword.
You are required to focus on keyword ideas as well as promotion aggregate ideas as it can help with SEO. If you are planning to do PPC and SEO together, then keyword planner is the best tool to find which keywords are organically targeted and which for advertisement. Also, you can make use suggestion of this tool to build long-tail keywords.
So, this is another tool by Google, i.e. Google Trends. Moreover. this tool visualizes how trends get changed with time. Any keyword you enter on this keyword research tool. So, you will find relative popularity of that search query over the past 12 months.
This tool allows you to perform in-depth organic keyword research. The tool collects information such as search volume, natural competitors, and more. Also, this toll let you find related keywords and phrase matches. These associated keywords come with synonym and other advised suggestions. Meanwhile, you can search for long-tail keywords with the use of this tool. The long-tail keywords help you to rank high in SERP’s faster.
This is easy to use the keyword which generates various short as well as long-tail keywords in any forte. Just enter your keyword in this tool search bar, and it will provide a comprehensive report with new keyword ideas with some SEO metrics:
- PPC Competition
- Search Volume Trend
- Average CPC
- Monthly Search Volume
- Keyword SEO Difficulty
This is a cloud-based SEO keyword research tool which obtains perfect short as well as long-tail keywords.
Not only this, but you can get detailed statistics on a chosen keyword such as KEI (Keyword Effective Index), monthly search volume, suggested bid, competition, etc.
Some data which this tool fetches are:
- CPC (Click Cost Assessment)
- Adwords competition
- Search Volume
- Traffic Cost Assessment
- Keyword Effectiveness Index (KEI)
- Similar Keywords
- Website on search engines
- Popular keywords ads
It is the best keyword research tool available. Moreover. this tool is mainly known for examining backlinks and changing. Also, it is one of the most powerful keyword research tool which helps to obtain tons of keyword ideas, check keyword difficulty and others.
So, this tool helps to discover various things:
- New keyword ideas
- Keyword list
- Clicks metrics
- Keyword difficulty score
Is there any tool missing in the blog which you use for Keyword research to do SEO? Then, let us know through your comments on this blog. We at CORACC Technologies provide digital marketing services to businesses. Thus, for providing SEO services, we make use of keyword research tools that are listed in the blog. Our marketing team focuses on increasing website traffic and increase the revenue of the business. However, hiring our expert marketing team will help you search engine optimization after analyzing the keywords.