We all know what viral content is, one that spreads rapidly over the Internet and that everyone or almost everyone has heard about it. But do you know how to create viral content? Do you know the advantages it can have for your business? There are no magic recipes in marketing, but there are effective ingredients. We explain the five essentials for you to implement in your marketing campaign and achieve your goals. Let’s go there!
But first, we want to convince you ➞ Why should you use viral content in your business?
Viral content, like every marketing strategy, has its fan club but also detractors. And there is a perception that the viral content lacks solidity, good sources or relevance.
This may be true, but luckily, there are also viral contents that add value to readers, offer quality information and in addition to all this, they manage to differentiate and rise like foam at a time when we are continually being bombarded by thousands and thousands of messages.
If you know how to create quality viral content you will get :
- The recognition by your target
- Increase your brand exposure
- Credibility as a source
- Low-cost results
- And remember, viral content is not spam!
How to achieve quality content that viralizes as much as a good meme?
Now that we have convinced you of the benefits it has for your business, you should know that viral content is not a matter of luck or chance. All viral contents, however simple they may seem, have a recipe and all coincide in these five points that we explain below.
1. Good viral content knows what your mind craves most
Perhaps many already know, propaganda, public relations and ultimately marketing, drink from psychology. It is no accident that one of the first books to discuss the relationship between emotions and consumption, ‘Propaganda’, was written by the nephew of psychoanalyst Sigmund Freud.
Therefore, in recent decades and especially thanks to the Internet entry, which is the perfect breeding ground for marketing, new strategies have emerged to meet the wishes, aspirations, needs and so on of the public to whom a product or service is directed. Therefore, to create viral content the first thing you should establish is the profile of your buyer persona.
If you don’t know-how, in this post, you have a brief guide:
What is the buyer person? How to define it correctly?
2. The content is king, and in this case, absolute
Does monarchical absolutism sound like something to you? Well, maybe you understand that in the case of viral marketing everything revolves around content, more than ever.
But it is not that you are a giant with the feet of mud, that is, as well as you implement your viral marketing strategy if you have not spoiled the content, everything will collapse before you start and it will be impossible to see the results.
Forget about videos of kittens and challenges of YouTubers, leave behind all the prejudices that you have heard about viral content and embark on the exciting project of creating quality content that brings something to your audience, that is, that it is useful.
To know how to create quality content we recommend the following post:
How to develop an effective content marketing plan?
However, do not lose sight of the following tips:
Simple but extensive: Unlike what people believe, the more extensive the content, the more likely it is to become viral. A post of between 5 thousand and 10 thousand words is much more likely to spread than one of a thousand words. Of course, you should use simple language. Forget the technicalities.
Differentiating element: You can create quality content from almost any topic, but to create viral content you need a differentiating element, a plus that you can’t find anywhere else. For this, you can use storytelling, ask a question, create intrigue or give a curious fact, among others.
Quotations: If you want your content to be reproduced as much as a computer virus, use short and simple phrases that are easy to digest and, above all, that brings something new.
3. Practical and social value
Most viral content offers some kind of practical utility. The reason for this is that we like to feel that what we read offers us some advantages over others.
The help can be of any kind, eminently practical or something more complex. So, from tricks to save at home, tips to be an influential person, tips to start a business from scratch and even habits to become the best version of ourselves. Does this sound to you?
To a large extent, the viral content is closely related to the best sellers of self-help. And it is that beyond our differences and individuality, human beings have much in common for being who we are: human beings. And we all like to give us tricks or tips to be happier in our day-to-day.
4. The how, the 5 W
The content is worth as long as the support that transmits it is not a secret. And of course, how we transmit it is already a declaration of intentions, neither is it. The medium is the message itself. Something to consider when we use social networks, the main promoters of viral content.
If you are looking to create viral content you must take social media directly into the account and adapt the message to that social network that you are going to use. The same type of video content as in written format does not succeed, nor should you create the same viral content for Facebook as for Instagram.
To this, you must add simple buttons that help to share the content or even only share those quotes that we mentioned before in, for example, in a tweet. Give your users facilities and they will thank you for sharing your content.
Most viral content is not created by anonymous users. The sooner you forget this, the better. Thus, viral content has behind a well-defined marketing strategy that takes into account all the tips that we have detailed above along with the latter: the source.
As good as content is and even if you have implemented the keys to virality if the first one to spread it is an anonymous user, the chances of it being shared exponentially are intensified in front of a celebrity, a YouTuber or an influence.
At this point maybe creating a viral content did not seem as simple as you expected, you have to take into account different factors and study your target relentlessly.
But once you control the keys of virality such as social contribution, emotions or simple phrases, publicizing your brand or business will be easy and above all very fast.
From Coracc Technologies we encourage you to continue learning through our blog so that you can improve every day in your online business, and when you seek advice from the best professionals do not hesitate to contact us.