Current purchasing managers in the B2B business field rely on the corporate website. At all times in their decision process, even after talking with commercial agents of potential suppliers.
But the business efforts of companies fail to support the way potential customers actually make their purchase. You have to follow, feed and care for leads during a process that begins with the search and prospecting. But must take continuous management until you can deliver it to the sales team.
Corporate Website Importance
The best companies must develop a corporate website where digital strategies and offline personal interactions are complemented. At each stage of the buying process of the potential customer . We all strive to offer a perfect image of our business. But now is the time to create a continuous and uninterrupted vision of our company towards customers.
To achieve this you have to rethink or revise the strategy of your corporate website. You may even have to redesign it to adapt it to the way your potential customers interact on the internet. Supplier websites are the most consulted digital channel by people at each stage of the purchase process. Moreover, the vast majority of a corporate website depends on buying behavior but are created only to transmit information.
Basically all of us want to tell who we are, what we do and how we do it. But in order to help potential clients a corporate website must comply with four fundamental design principles:
1. Offer customers by indulging your keywords.
After analyzing hundreds of corporate websites, we found that only a few invite customers to chat. You have to start by letting yourself talk a little about yourself and giving customers the chance to share something about who they are and what they want to do, according to their objectives.
Think that you are in the networking cafe of an event. You generally do not like to chat with those who only know how to talk about themselves. However, that is precisely what the vast majority of businesses do on their corporate website.
2. Invite visitors to participate
These types of websites leave visitors wondering if they really care if you know who they are. Or if you really know what they do on your website, at best it is impersonal. But it is usually daunting because it seems that you do not approach them. But you have left them alone in an empty room of your company.
You should try to invite your visitors to participate. You can even ask before showing your site to adapt it to its features. Thus feel a much more personalized web experience.
A good idea is to segment the visitor into the business areas to try to direct their time. On your website to what interests them most and not overwhelm them with all the information. At this time you can ask yourself how your potential customers are defined.
3. Present your solutions in customer language.
The best corporate website invites customers to a conversation. They also lead buyers to purveyor result using the language of client results, rather than the ability of the provider.
The best companies spend time understanding the specific business objectives that their customers want to achieve. Additionally, they organize their corporate website using a language that customers immediately recognize. So they don’t spend time understanding what they do instead of interacting. An idea can be to present real problems that they usually have to deepen a set of solutions.
At each step, the objective is to make knowledge about your company. And to lead towards conversion easy, a navigation route oriented towards solutions. So, you may wonder what your customers are looking for in suppliers like you.
4. Help customers to take the action by which they arrived at your corporate website.
The third solution to take into account and most prominently, the best corporate website categorizes and makes possible the explicit tasks that customers want to carry out.
An example may be to use budget calculators, which allow a cost forecast to be made quickly and independently. It is a simple and practical idea, but one that has a specific objective. To allow the buyer to advance in their purchase process while remaining on your website.
Before you reside on your website you must ask yourself what specific tasks your potential clients will perform. Then, on your corporate website and check how these actions are currently performed on your website. It seems obvious that we all want them to contact us, but sometimes it is not easy to do so.
If you need help to evaluate your corporate website, redesign your online strategy or just want to clarify ideas. You can contact one of our experts and we will perform a free audit without obligation to help you know how to grow on the internet. At Coracc Technologies, we offer website development services with the use of cutting edge technologies.