Result-driven digital marketing tactics in Canada are those that respond to new trends and previous research regarding the habits and interests of the audience.
However, there are many companies that, although they have taken a chance with Digital Marketing, do not understand why their ROI is never expected.
This usually happens because “loose” actions are created in the different digital channels, that is, actions that do not follow a pattern or strategy well studied previously.
The truth is that the audiences are no longer where they were before, ten years ago; New technologies have changed their behaviour and consumption habits.
There are many studies that show the high hours in which a person is on Facebook, for example.
Therefore, methodologies and Inbound Marketing have announced that the answer to the problems that digital marketing can have, is to know the audience.
Outbound customers are not the same as Inbound customers, for different reasons such as outbound customers are only looking for brands to learn about their benefits and benefits, while Inbound customers are thirsty for useful information.
If more than one of these reasons has drawn your attention, it is time that you read these 12 digital marketing strategies that have been tested and have the desired results:
1. Make your content the true king
You may have heard that many times, but by implementing content marketing as part of your result-driven digital marketing tactics in Canada, your success is almost assured.
But for this, you must study and understand the needs of your audience and make your product the solution.
Our recommendation is that you dedicate yourself to bidirectional content, that is, that it is not your brand making a monologue.
Get your audience to participate and leave their questions.
Good content is the one that resolves doubts or solves problems so that the brand does not remain as if it is only dedicated to selling.
Finally, making an editorial or content calendar will save you a lot of headaches, because there you will have everything organized and planned by dates.
Do this for the short, medium and long term, and keep on hand all the important dates or events for your brand so that your Community Manager or editor doesn’t have an excuse for forgetting.
2. Have a presence in the Social Networks
Without a doubt, social networks have arrived to stay, as they show no signs of failure anywhere.
More and more users join them and the hours of their days they spend commenting and sharing with family and friends.
However, you must take into account that not all social networks are ideal for your brand.
For example, if you have a flower shop, it will be useless to have Twitter because this is the social network of immediacy, instead, Instagram because it is a visual network, it will come as a ring to your finger.
Therefore, having a Social Media Marketing strategy could be a very wise decision.
3. Identify your Buyer Persona
This list of result-driven digital marketing tactics in Canada does not carry an order or a “step by step”, but if it did, definitely identifying the Buyer Persona would be the first thing you should do.
And it is that creating this fictional representation of your ideal client will be the definitive guide to where your marketing efforts will go.
By having this information in mind, it will be easier to bring your strategies to success, so you will know everything about your clients: their habits, behaviors, gender, age. interests, etc.
4. Work on web positioning
If you want to buy, for example, a tourist package to go to Cancun your next vacation, what do you think is the first thing you will do?
Possibly it will search on the Internet, right?
Therefore, you must have your business positioned in the first search places if you want your content to be viewed.
This is a so-called result-driven digital marketing tactic in Canada, which consists of using keywords when writing your content, using ALT attributes in your images, adding a meta description, among other principles that you must follow to the letter.
Remember that it will do you no good to write the best of all content if no one can find it.
5. Take on the email marketing challenge
Another of the most important actions of Internet users is to check their emails, which is why it is important that your brand includes this strategy to succeed.
Although it can be cumbersome, there are tools that can help you with this strategy and thus optimize your times.
So that your emails are not sent to spam, it takes a little cunning in the messages that will be sent.
The lead nurturing can give you guidelines on how to do this in the smartest possible way, then try to send emails depending on which part of the sales funnel consumers are.
6. Includes more digital channels
By this, we mean that not only do you stay with social networks and a blog, also think of other digital channels as options to make your digital strategy the most successful.
These channels can be e-commerce, mobile payment, instant messaging, location services, videos, websites, etc.
Remember that many people give more confidence to those brands that have a well-optimized site.
7. Use apps
If many people have incorporated them into their daily lives, why not use mobile apps as a business opportunity?
These can be used on Smartphones, tablets, and other devices; They are constantly renewed and should be friendly.
They are not for all types of business, so you should study the possibility of implementing them as part of your strategy.
8. Make customer complaints, opportunities for your business
This result-driven digital marketing tactics in Canada is perhaps the one that sounds simpler but it is, without a doubt, one of the most successful for your digital marketing.
Many of the digital channels that we have exposed in this article (especially social networks) are used as a means to leave complaints and make complaints, as it is direct communication with the public.
Now the audiences do not need to go to a physical location to make a complaint but simply to take out their smartphone and send an email they already have the work done.
Therefore, use those complaints wisely and improve your products and services. It’s also a good idea to make blog posts talking about how to solve these problems; you will let your consumers understand that you care about their inconvenience and that you also take care of it.
9. Distribute your content
There are multiple digital channels on the web for you to direct your content and start successful digital marketing strategies.
Therefore, distribute your content intelligently so that it is in the right place, at the right time and for the right person.
Keep in mind that you should not only think about what social networks your content will be seen and well-received, use other channels to communicate with your audience.
Among these channels is a blog, Live Streaming, emails with an email marketing campaign in which you offer ebooks, among others.
10. Measure and analyze your results
First of all, you had to have established the most specific KPIs, because it is these indicators that will tell you if you are doing well with your strategy or, rather, that you could do much better.
It is useless to set goals if you will not know if the strategies worked or not.
This is why we think that this is one of the digital marketing strategies that will ensure your success because it is in error and failures when you learn the most, but it is in you to apply what you learned wisely.
You should keep checking your numbers and making the necessary adjustments so that, at the end of the year, your ROI will show you its best face.
This is one of the benefits of the digital environment: you can measure results instantly, so you have no excuses that are worth it!
In conclusion, result-driven digital marketing tactics in Canada are those that keep Buyer Personas in focus, then, to understand this is to make everything turn towards their interests, and that is to win in the digital environment.
In addition, using the tools and analyzing results to make adjustments ensure that your brand is on the right track.
Finally, you choose Coracc Technologies to make your content so optimal that your consumers think it has been created especially for them: use SEO strategies and nurture your customers with email marketing.